AJ BRADDOCK

design and (sometimes) video production

WELCOME TO AJ’S PEANUTS.

AJ is a designer who loves editorial, layout, print media, typography, and video production!

My only rule for design: do it by hand or don’t do it at all. I try to infuse analog solutions in all my work.

My favorite ways to procrastinate: collecting Spider-Man comics and skateboarding.

Fueled by EXTRA SPEARMINT GUM (not sponsored).

Email
Instagram

01 WELCOME TO INERTIA MAGAZINE

040725

:ISSUE 1:

Designed, written, photographed, recorded, mixed, edited, bound,
and printed by me.

Ultimately, this magazine is meant to ignite a sense of want—a want to create, move, and interact when every part of you wants to stay isolated and idle.

INERTIA MAGAZINE was created as a response to a question I ask myself often: “What do I do when I don’t feel like doing anything at all—not even the things I love?”

Project Client:
INERTIA is an experimental magazine brand with a focus on mental health. INERTIA is an interactive print media exploring depressive cycles and how to break them.

Project Goals:
INERTIA’S goal is to provide an introspective and interactive experience to answer the question, “what to do when you don’t feel like doing anything at all—even the things you love?”

:Creative Brief:
Audience:
INERTIA is for those with an interest in mental health, art, and looking for new ways to approach their wellbeing.

Tone and Voice:
INERTIA is all about crafting unique explorations of mental health, depression, and coping mechanisms through storytelling, art, and hands on interaction.

Bold
Experimental
Authentic
Introspective
Cultured
Inventive
Helpful
Off-beat

:ISSUE 1: Click to view GIF in a larger format

:PROCESS: IDENTITY_MASTHEADS_COLOR_TYPE_MISC

INDEX NEXT

!___ajspeanuts.com___enjoy your stay___!